The sense of smell whispers to memory what words cannot express.
Olfactory marketing in Switzerland
Create a unique olfactory identity with DAENA
The MO is part of the large field of Sensory Marketing which has already proven itself for a very long time in terms of customer experience.
The objective of scent marketing is to solicit, through smell, the attention of the customer, in a very positive way, in order to improve his experience, to make the atmosphere pleasant and conducive to triggering an act of purchase.
We know that 75% of emotions are generated by smells.
Take the example of Proust. A simple smell of madeleines transports him far back to his childhood environment,
in Combray with his aunt Léonie. A very powerful memory is distantly linked to this familiar smell.
Just like Proust, the customer can remember a brand, a place or a product for a very long time through a scent that identifies them.
Scent marketing: a powerful tool for making a lasting impression
Olfactory marketing is a sensory technique that aims to create a strong emotional connection with your customers.
By diffusing a signature fragrance in your spaces, you:
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improve the customer experience,
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strengthen your brand image,
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Increase brand awareness for your establishment.
At DAENA, we design bespoke olfactory identities in Geneva and throughout Switzerland, taking into account your environment, your clientele and your values.
