Scents whispers to memory what words cannot express.

The MO is part of the large field of Sensory Marketing which has already proven itself for a very long time in terms of customer experience.

The objective of scent marketing is to solicit, through smell, the attention of the customer, in a very positive way, in order to improve his experience, to make the atmosphere pleasant and conducive to triggering an act of purchase.

We know that 75% of emotions are generated by smells.

Take the example of Proust. A simple smell of madeleines transports him far back to his childhood environment,

in Combray with his aunt Léonie. A very powerful memory is distantly linked to this familiar smell.

Just like Proust, the customer can remember a brand, a place or a product for a very long time through a scent that identifies them.

Scent marketing: a powerful tool for making a lasting impression

Olfactory marketing is a sensory technique that aims to create a strong emotional connection with your customers.

By diffusing a signature fragrance in your spaces, you:

improve the customer experience,
strengthen your brand image,
Increase brand awareness for your establishment.

At DAENA, we design bespoke olfactory identities in Geneva and throughout Switzerland, taking into account your environment, your clientele and your values.

OUR OLFACTORY SOLUTIONS

Creation

Olfactory Identity

Create a bespoke and exclusive fragrance in harmony with your brand and values

Diffusion

Professional Diffusers

Diffuse a unique fragrance for your space that will become your olfactory signature.

Products

White Label

Launch your brand of candles, room fragrances, reed diffusers, or cosmetics with a signature fragrance

Workshop

Olfactory animation

Olfactory workshops to take you on a journey into the world of the perfumer

OUR SECTORS

ART

&

EVENTS

LEARN MORE

Ida KOKOSHARI

Founder and Perfumer

MANAGEMENT

An expert in creating and developing signature perfumes, Ida is a true fragrance enthusiast.

Her career has been dedicated to the art of capturing the very essence of emotions through perfumes. She has traveled the world in search of the rarest scents and the most exquisite olfactory accords to create unique sensory experiences.

Under her direction, our olfactory creation department is the heart of our company. Ida transforms each project into an olfactory adventure, where each note tells a story and each fragrance evokes memories.

Her marketing expertise, combined with her passion for perfumes, makes her a driving force in the world of Olfactory Marketing.

Cyril brings more than two decades of expertise in project management and business management.

His thought leadership and dedication have been pillars of our success. He has a deep understanding of the strategic issues of scent marketing and knows how to guide our team towards excellence.

Under Cyril's leadership, we have experienced sustained growth and expanded our reach to meet the needs of discerning clients in Switzerland and beyond. for the company to become a leading player in the field.

Its bold vision and ability to innovate have allowed DAENA to become, in a short time, the leader in Olfactory Marketing in Switzerland, offering exclusive sensory experiences for brands, businesses and luxury establishments.